Beef2024 – Celebrating Australian Beef Industry

The Teys team were proud to be a principal partner to Beef2024 and relished the opportunity to reconnect with our producer partners in Rockhampton, the Beef capital of Australia. The weeklong event from 5–11 May, is held every three years and is a celebration of this great industry that we know and love. Our team were focused on the importance of relationships, sharing our experience, learning and listening and coming together all in one place, at the one time, to promote, advance and celebrate our sustainable beef industry. Around the world Beef2024 is now the largest event of its type in the Southern Hemisphere, and the week was truly a globally recognised event with the return of international visitors, and Beef TV for the first time streaming live across the world. On the ground This year, over 115,000 people passed through the gates, including 600 international delegates from across 35 countries. The crowds came from around the country and from across the supply chain including producers, processors, customers, industry and government bodies, researchers, students, chefs, consumers and industry suppliers. In the marquee In the Teys marquee, our teams ran a series of information seminars tailored to meet the needs of our cattle producers. Seminars run across the week were delivered by Teys team members on brand programs, carcase feedback and also by external industry experts speaking on farm practices for animal health and a detailed update for meat grading impacts from advisors on MSA (Meat Standards Australia). On the screen For the first time, at Beef2024 a live broadcast of Beef TV ran across the week, attracting an audience of 79,000 viewers from across the world. Teys experts spoke in a panel interview on Beef TV about consumer trends in beef that drive our focus and our sustainable operations across the Teys business. And Teys also took the opportunity to promote our portfolio of beef brands on Beef TV advertising. On the stage The Beef 2024 National Carcase Competition awards dinner was also held a Beef2024. Congratulations to our team at our Wagga processing facility. Teys at Wagga has won the inaugural award for the most successful plant at the AMPC National Beef Carcase Competition awards dinner held during Beef2024, beating 18 other processing plants from across the country. This award, presented at the industry dinner event, acknowledges the beef processing plant that had achieved the highest score based on number of entries, pen scores and timeliness of the data submission for the competition. The award also recognises the hard work of staff of each participating plant that contributes to the success of the competition, which is also supported by MLA Meat Standards Australia.